Coming from generations of winemakers with early memories of helping his father in the family vineyards, Jordi began his career in wine in 1992 as brand marketer, and then after joining respected cooperative Vinicola del Priorat in 1995 as commercial director he quickly learned the skills required to grow vines and make wine.
In 1999 he planted his first vineyards in Terra Alta, a mountainous D.O. in the far south of Catalunya and Celler Jordi Miró was born.
Celler Jordi Miró makes wine primarily from garnacha tinta and blanca, cariñena and parcels of syrah, cabernet sauvignon and tempranillo.
Jordi has long eschewed the practice of synthetic fertilisers, using nothing but composted vine cuttings and grass, and his wines are made often with less than half the amount of sulphur permitted for organic wines.
His wines bear the logo of the Terres de l’Ebre Biosphere Reserve, a UNESCO recognised reserve that Terra Alta falls within. The approval to use the logo on his wines is acknowledgement that his farming and production processes are in alignment with the values of the important biosphere in which they reside.
‘Jordi’s daughters Aïda and Andrea also produce their own wines under their father’s label, of which they have full creative control. Aïda produces the Serendipity range using garnacha tinta, and Andrea produces the Naturalment range using garnacha blanca.